Apple unveils iPhone 14 Pro and Pro Max

Apple has launched iPhone 14 Pro and iPhone 14 Pro Max, billed as the most advanced Pro line-up ever, featuring a new design that introduces an intuitive way to experience iPhone and an Always-On display.

Powered by the fastest chip ever in a smartphone, iPhone 14 Pro introduces a new class of pro camera system, with the first-ever 48MP main camera on iPhone featuring a quad-pixel sensor, and Photonic Engine, an enhanced image pipeline that Apple says dramatically improves low-light photos.

The 14 Pro and the 14 Pro Max are available from September 16.

Available in 6.1-inch and 6.7-inch sizes, both models include a new Super Retina XDR display with ProMotion that features the Always-On display for the first time ever on iPhone.

This means the new Lock Screen keeps the time, widgets, and Live Activities available at a glance.

Apple says the latest 14 Pro models have industry-leading durability features with the Ceramic Shield front cover tougher than any smartphone glass.

A novel feature is the Crash Detection on iPhone which can detect a severe car crash and automatically dial emergency services when a user is unconscious or unable to reach their iPhone.