Dubai reopens to tourism and expects ‘aggressive’ bounce back

Dubai expects an “aggressive bounce back in tourism by the end of the year after the Middle East hub reopened to holiday-makers on Tuesday.

In an interview with Bloomberg TV on Wednesday, Helal Al Marri, director-general of Dubai’s Department of Tourism and Commerce Marketing, said: “We’re looking forward to seeing aggressive growth coming once things normalize towards the year-end.”

Dubai has spent years transforming itself into a business and tourism hub and attracts millions of visitors a year.

Dubai closed its borders in March and enforced a strict lockdown policy in a bid to curb the spread of COVID-19. Flights in and out of Kabul were also suspended and for three months no visas were issued for Afghans traveling to Dubai.

However, flights have slowly resumed to a handful of countries over the past month, including Afghanistan.

Discussing the latest move to reopen to tourism, Al Marri said: “We’re definitely in a much better place today, people are much more optimistic, and we’re seeing it as definitely something very positive.”

He said that as other countries get things under control, as things normalize, “we definitely see the other side as being a very quick rebound to tourism.”

“We envisage as we move towards the year-end and as the markets do open up, people are going to start recruiting again, people are going to start to really try to drive that growth because that’s what they’re there for with their businesses,” Al Marri said.

This comes after Dubai’s Crown Prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum toured Dubai International Airport on Tuesday and said that the Emirate was ready to welcome the world once again through its international airport.

“I have reviewed the procedures and protocols in place to welcome tourists back to Dubai. What we have seen clearly demonstrates Dubai’s comprehensive preparedness to welcome the world once again and resume international tourism.

“We have implemented the highest international safety standards to ensure the wellbeing of travelers and tourists,” Sheikh Hamdan said in a statement.

However, on Wednesday, Emirates airlines updated its travel advisory and informed passengers from selected countries, who intend to fly into Dubai, that they will be required to carry out a COVID-19 test before departure.

Certificates must be issued no more than 96 hours before departure, the Dubai-based airline said.

“All passengers traveling with Emirates from the countries or airports specified below have to carry a COVID-19 negative certificate issued by a local government approved laboratory to be accepted on the flight.

“Where specified, a certificate from a UAE government-designated laboratory in the country of origin is also acceptable,” Emirates stated.

The countries affected are:

Afghanistan

Bangladesh

Egypt

India

Iran

Pakistan

Philippines

Russian Federation

Tanzania

USA – Dallas Fort Worth (DFW), Houston (IAH), Los Angeles (LAX), San Francisco (SFO), Fort Lauderdale (FLL) and Orlando (MCO), including passengers originating from California, Florida and Texas connecting to an Emirates flight to Dubai.