Qatar’s sports tourism growth and potentials, particularly post FIFA World Cup Qatar 2022, was the focus of discussion on the last day of the 51st session of the UN Tourism Regional Commission for the Middle East.

The three-day event was held in Doha and hosted by Qatar Tourism.

The conference, on sports tourism titled “Sports Tourism and the Tourism Industry After the World Cup,” was attended by high-ranking delegations from thirteen member nations.

The agenda of the meeting included a review of accomplishments, an analysis of industry trends, and the identification of critical priorities aimed at enhancing tourism within the region, the Peninsula reported.

In his welcome remark, Chairman of Qatar Tourism H E Saad bin Ali Al Kharji noted that sports tourism in Qatar has witnessed tremendous growth, and the trajectory has been further accelerated with the country’s hosting of the FIFA World Cup Qatar 2022.

“This resounding success of this landmark event that was organised for the first time in the Middle East showcased Qatar’s ability to seamlessly host large-scale international events. The growth of sports tourism in Qatar reflects the country’s commitment to leveraging sports as a tool for economic diversification and global engagement.

“By combining cutting-edge infrastructure, strategic planning, and a diverse range of attractions, Qatar has successfully established itself as a leading destination for sports enthusiasts and tourists alike,” the Qatar Tourism chairman said.

The UN Tourism organization reported that the Middle East experienced the most rapid recovery from the pandemic’s effects in 2024.

The meeting underscored the significance of regional collaboration and brought together experts and specialists to examine the influence of significant sporting events on regional tourism.

Head of Tourism Investment Promotion at Qatar Tourism Authority Mohamed Al Mahmeed noted that the theme of this year’s event was strategically chosen considering the importance of sports tourism to Qatar.

“The initiatives we have undertaken, along with the country’s efforts regarding the FIFA World Cup Qatar 2022, have significantly contributed to promoting awareness of Qatar.

“Our strategy is to continue our current trajectory by organizing major events and showcasing sports and cultural activities, thereby presenting to the global audience the unique offerings of Qatar.

“We remain committed to our identity, heritage, and cultural values throughout this process. It is our hope that these endeavors will effectively highlight what Qatar has to offer, as evidenced by the increasing number of visitors,” he said.