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Pakistan organizes cross-border rally through Afghanistan to promote regional tourism

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Pakistan has launched a major cross-border motorbike rally that passes through Afghanistan as part of efforts to promote regional tourism, cultural exchange, and people-to-people ties across South and Central Asia.

The 23-day rally, which began in Lahore on July 31, passes through Islamabad and Torkham before entering Afghanistan via Kabul and Kunduz, continuing onward to Tajikistan and Uzbekistan. Riders will later re-enter Afghanistan on their return to Pakistan, concluding the tour in Lahore on August 22.

With the theme “Explore Muslim Heritage & Culture – Promote Tourism & Friendship,” the event highlights Afghanistan’s geographical importance and its potential as a key transit and cultural link in the region.

The rally is organized by the Pakistan Tourism Development Corporation (PTDC) in partnership with Globe Strainers. At the launch event, Pakistani officials and Central Asian diplomats praised the tour’s role in fostering people-to-people connections and promoting cross-border tourism.

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