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Changing Facebook’s name will not deter scrutiny: Experts

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Renaming Facebook Inc (FB.O) is unlikely to enable the tech giant to distance itself from regulatory and public scrutiny around the potential harms caused by its social media apps, marketing and branding experts told Reuters.

Tech publication The Verge reported on Tuesday that the firm is planning to change its corporate branding to reflect that as well as owning the social media platform that made it a global household name, it also now includes other thriving businesses like Instagram, WhatsApp and Oculus.

The company declined to comment regarding the report on the possible rebranding. It did not immediately respond to a request for comment for this story.

Facebook is battling intense scrutiny after a whistleblower leaked thousands of internal documents that showed it contributed to increased polarization online when it made changes to its content algorithm, failed to take steps to reduce vaccine hesitancy, and was aware that popular social media app Instagram harmed the mental health of teenage girls.

The U.S. Senate held a hearing earlier this month into the effect of Instagram on young users.

“Legislators and politicians are sufficiently smart to not be fooled by a rebranding,” said James Cordwell, an internet analyst at Atlantic Equities, Reuters reported.

Renaming can be an effective strategy to allow subsidiary brands to maintain their own reputations, said Marisa Mulvihill, head of brand and activation at Prophet, a branding and marketing consultancy. But the media and regulators “are not going to stop investigating or creating reforms just because you rebranded,” she added.

The new parent company name could reflect Facebook’s focus on building the ‘metaverse,’ The Verge reported, referring to a proposed digital world where people can use different devices to move and communicate in a virtual environment.

It could also prevent a possible negative perception around the Facebook name from affecting WhatsApp, the messaging app used by nearly 2 billion people globally, and Oculus, its virtual reality brand, experts said.

Facebook will continue to confront the same pressures even after a rebrand, the experts said.

“I don’t think it’s going to help Facebook mitigate regulators’ scrutiny or the general public’s skepticism, if not distrust,” said Natasha Jen, a partner at Pentagram, a design studio that does advertising and communication work. “Trust is something you need to earn.”

Science & Technology

UAE sets minimum social media age at 15, mandates age checks

The government said the measures were designed ​to address concerns ​over children’s exposure ⁠to inappropriate content, unsafe online interactions, excessive social media use and the collection of personal data.

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The United Arab Emirates has set a minimum age of 15 for social media use, becoming the first Arab ​country to introduce such a restriction as governments worldwide seek to ‌address growing concerns over the impact of online platforms on children.

Under a resolution approved on Thursday, children under 15 will be prohibited from creating, using or operating ​personal social media accounts. The ban means they will not ​be able to post content, comment, share or join public ⁠groups, the government’s media office said, Reuters reported.

Teenagers aged 15 and 16 will ​be allowed to use social media platforms subject to enhanced safeguards, including ​age-appropriate content controls, restrictions on interaction with unknown users, screen-time management tools and parental supervision features.

The rules apply to all social media platforms operating in the UAE and ​require companies to implement robust age-verification measures, including digital identity checks ​and artificial intelligence-supported technologies. Self-declaration of age will not be accepted as a valid ‌form ⁠of verification.

Platforms must also disable accounts created by children under 15, prevent users from circumventing age-verification systems and refrain from using children’s personal data for targeted advertising or behavioural profiling.

The government said the measures were designed ​to address concerns ​over children’s exposure ⁠to inappropriate content, unsafe online interactions, excessive social media use and the collection of personal data.

Social media companies ​will have up to 12 months to comply with ​the ⁠new regulations.

The UAE said the framework aligns with international efforts to strengthen online child protection while balancing digital access with safety.

Several countries, including Australia and ⁠others ​in Europe, have moved to tighten restrictions on ​children’s use of social media amid mounting concerns about its effects on mental health and ​online safety.

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Iran banks hit by major cyber attack

Officials said a technical investigation confirmed that the disruptions were the result of a cyberattack.

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Several major Iranian banks experienced service disruptions on Saturday following a cyberattack, according to the Coordinating Committee of Iran’s state-owned banks.

The outage affected four major financial institutions, including Bank Melli Iran, Bank Saderat Iran, and Bank Tejarat, causing interruptions to mobile and online banking services, automated teller machines (ATMs), point-of-sale (POS) terminals, and some card transactions.

Officials said a technical investigation confirmed that the disruptions were the result of a cyberattack.

The affected banks stated that their technical teams immediately implemented precautionary measures after detecting the incident in an effort to safeguard customer information and protect banking infrastructure.

Qatasi, secretary of the Coordinating Committee of Iran’s state-owned banks, said necessary recovery and repair measures had been carried out.

Authorities said there is currently no evidence that customer data was accessed without authorization, and no data breach has been reported.

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Science & Technology

GLP-1 drugs may have a beneficial effect across many types of cancer

The drugs, originally designed to treat diabetes and found to promote weight loss, have also shown benefits for heart risks, sleep apnea and alcohol and substance abuse.

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A growing body of evidence suggests that popular GLP-1 drugs, widely used for weight loss and diabetes, can provide protection against many types of cancer, Reuters reported.

More than two dozen studies presented over the past few days at the American Society of Clinical Oncology meeting in Chicago found that patients taking the drugs showed lower risks of developing cancer and disease progression, better survival, and ​improved responses to some treatments, compared with people who were not taking the GLP-1s.

The studies included analyses of clinical records and real-world databases tracking patients taking Novo Nordisk’s (NOVOb.CO), Wegovy ‌or Ozempic, Eli Lilly’s (LLY.N), Zepbound or Mounjaro, or older GLP-1 treatments.

The studies were not designed to show how or why GLP-1 use might affect cancer treatment. But researchers believe by reducing inflammation, regulating insulin signaling and possibly engaging directly with tumor biology, they may contribute to a protective effect in cancer patients.

“Chronic inflammation is a fundamental biological pathway involved in the development and progression of many cancers,” said Dr. Elizabeth Susan McDonald of the University of Pennsylvania.

McDonald on Tuesday reported ​on a study of 110,000 women, showing those who took GLP-1 medications were up to 35% less likely to develop breast cancer than those who did not.

While obesity itself is a ​known risk factor for certain cancers, the anti-inflammatory effects of GLP-1s will likely prove to have a role in cancer prevention, McDonald said.

GLP-1 drugs include semaglutide, the active ingredient in Wegovy, Ozempic and Rybelsus; tirzepatide, sold as Mounjaro and Zepbound, as well as Lilly’s Trulicity, or dulaglutide, and Novo’s older liraglutide, sold as ​Saxenda and Victoza.

Some of the strongest signals of benefit came from a study of more than 12,000 patients that showed GLP-1 use was associated with markedly lower odds of cancers advancing to metastatic disease, particularly ​in lung, breast, colorectal and liver cancers.

People with those cancers who took liraglutide, pramlintide, dulaglutide, tirzepatide, lixisenatide, or semaglutide were 38% to 50% less likely to see the disease spread than people who took drugs from a different class of diabetes medicines known as gliptins.

Reduced cancer incidence, longer survival, and fewer metastases were also seen with GLP-1 use in patients with endometrial, bladder and prostate cancers, as well as in those with small intestine neoplasms and blood cancers, multiple studies ​found.

A separate analysis of patients treated at U.S. community oncology practices found GLP-1 use was associated with significantly better overall survival across six tumor types – breast, prostate, colorectal, lung, liver and kidney – with a ​roughly one-third reduction in the risk of death.

Researchers also reported that cancer patients receiving immunotherapies such as Merck’s (MRK.N), Keytruda and Bristol Myers Squibb’s (BMY.N), Opdivo or Yervoy appeared to fare better when they were taking GLP-1 drugs, suggesting a ‌possible interaction ⁠with the immune system.

GLP-1 users with type 2 diabetes and stage 3 kidney disease had substantially lower mortality and lower rates of several malignancies, particularly lung, colorectal, and hepatocellular cancers, than non-users, read the report.

While GLP-1 medications carry a warning regarding a possible association with a type of thyroid cancer based on rodent studies, researchers say the recent findings point to a potential beneficial class effect across tumor types, rather than benefits confined to a small subset of cancers.

The drugs, originally designed to treat diabetes and found to promote weight loss, have also shown benefits for heart risks, sleep apnea and alcohol and substance abuse.

“These drugs have never been just glucose-lowering agents,” ​Dr. Marcin Chwistek of the Fox Chase Cancer ​Center in Philadelphia said at an ASCO press ⁠briefing.

Researchers cautioned that nearly all of the data presented were from observational studies, raising the risk of confounding factors. Patients prescribed GLP-1 drugs may differ in important ways, including overall health, access to care and concurrent treatments, that could influence outcomes.

While the various studies tried to account for those differences, none ​can prove the drugs improve cancer outcomes. Experts said trials in which GLP-1s are added to standard treatment in some cancer patients but not ​others are needed to establish ⁠clear anti-cancer benefits. Some trials are already being planned.

The apparent cancer benefits were not clearly tied to the drugs’ weight-loss effects, suggesting that alone does not explain the findings, Reuters reported.

A seven-year study with nearly 120,000 participants found GLP-1s were associated with lower rates of new prostate cancer diagnoses in high-risk men, compared to drugs such as Merck’s Propecia and GSK’s (GSK.L), Avodart, which are used to shrink enlarged prostate glands.

GLP-1 users had a “very small” reduction in ⁠body weight at ​one year, said Dr. Colton Jones of the University of Texas San Antonio Mays Cancer Center who presented the study ​at ASCO.

“We hypothesize that both weight loss and a direct anti-cancer effect and anti-inflammatory effect may be driving the associations observed in our study,” Jones said.

ASCO expert Chwistek said anti-inflammatory and immune-modulating properties have long suggested broader effects of GLP-1s.

Referring to one of ​the largest studies, Chwistek said: “What’s new here is the consistency across tumor types, and data this large and this consistent warrant a prospective randomized trial.”

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