Connect with us

Science & Technology

Changing Facebook’s name will not deter scrutiny: Experts

Published

 on

(Last Updated On: October 21, 2021)

Renaming Facebook Inc (FB.O) is unlikely to enable the tech giant to distance itself from regulatory and public scrutiny around the potential harms caused by its social media apps, marketing and branding experts told Reuters.

Tech publication The Verge reported on Tuesday that the firm is planning to change its corporate branding to reflect that as well as owning the social media platform that made it a global household name, it also now includes other thriving businesses like Instagram, WhatsApp and Oculus.

The company declined to comment regarding the report on the possible rebranding. It did not immediately respond to a request for comment for this story.

Facebook is battling intense scrutiny after a whistleblower leaked thousands of internal documents that showed it contributed to increased polarization online when it made changes to its content algorithm, failed to take steps to reduce vaccine hesitancy, and was aware that popular social media app Instagram harmed the mental health of teenage girls.

The U.S. Senate held a hearing earlier this month into the effect of Instagram on young users.

“Legislators and politicians are sufficiently smart to not be fooled by a rebranding,” said James Cordwell, an internet analyst at Atlantic Equities, Reuters reported.

Renaming can be an effective strategy to allow subsidiary brands to maintain their own reputations, said Marisa Mulvihill, head of brand and activation at Prophet, a branding and marketing consultancy. But the media and regulators “are not going to stop investigating or creating reforms just because you rebranded,” she added.

The new parent company name could reflect Facebook’s focus on building the ‘metaverse,’ The Verge reported, referring to a proposed digital world where people can use different devices to move and communicate in a virtual environment.

It could also prevent a possible negative perception around the Facebook name from affecting WhatsApp, the messaging app used by nearly 2 billion people globally, and Oculus, its virtual reality brand, experts said.

Facebook will continue to confront the same pressures even after a rebrand, the experts said.

“I don’t think it’s going to help Facebook mitigate regulators’ scrutiny or the general public’s skepticism, if not distrust,” said Natasha Jen, a partner at Pentagram, a design studio that does advertising and communication work. “Trust is something you need to earn.”

Science & Technology

Rich heritage buried under impoverished Gaza Strip

Published

on

(Last Updated On: June 26, 2022)

While workers labored on a large construction site in the Gaza Strip, a security guard noticed a strange piece of stone sticking out of the earth.

“I thought it was a tunnel,” said Ahmad, the young guard, referring to secret passages dug by Hamas to help it battle Israel.

In the Gaza Strip, ruled by Hamas and repeatedly ravaged by war, people are more familiar with burying the dead than digging up their heritage.

But what Ahmad found in January was part of a Roman necropolis dating from about 2,000 years ago — representative of the impoverished Palestinian territory’s rich, if under-developed, archaeological treasures, phys.org reported Sunday.

After the last war between Israel and Hamas in May 2021 left a trail of damage in Gaza, Egypt began a reconstruction initiative worth $500 million.

As part of that project in Jabaliya, in the north of the coastal enclave, bulldozers were digging up the sandy soil in order to build new concrete buildings when Ahmad made his discovery.

“I notified the Egyptian foremen, who immediately contacted local authorities and asked the workers to stop,” said Ahmad, a Palestinian who preferred not to give his full name.

With rumors on social media of a big discovery, Gaza’s antiquities service called in the French non-governmental group Premiere Urgence Internationale and the French Biblical and Archaeological School of Jerusalem to evaluate the site’s importance and mark off the area, phys.org reported.

“The first excavations permitted the identification of about 40 tombs dating from the ancient Roman period between the first and second centuries AD,” said French archaeologist Rene Elter, who led the team dispatched to Jabaliya.

“The necropolis is larger than these 40 tombs and should have between 80 and 100,” he said.

One of the burial sites found so far is decorated with multi-colored paintings representing crowns and garlands of bay leaves, as well as jars for funereal drinks, the archaeologist added.

Stakes and fences have been erected around the Roman necropolis, which is watched over constantly by guards as new buildings go up nearby, phys.org reported.

Gaza is a tiny, overcrowded strip of land whose population in 15 years has ballooned from 1.4 million to 2.3 million. As a result, building construction has accelerated.

“Some people avoid telling authorities if there is an archaeological discovery on a construction site out of fear of not being compensated” for the resulting work stoppage, Abu Hassan said.

“We lose archaeological sites every day,” which shows the need for a strategy to defend the enclave’s heritage, including training local archaeologists, he said.

Continue Reading

Science & Technology

Burmese python weighing almost 100kg caught in Florida

Published

on

(Last Updated On: June 24, 2022)

The largest Burmese python ever seen in Florida was caught by researchers who used another python to lure it out of its hiding place in the Everglades, National Geographic reported this week.

The gargantuan snake was a female, measuring nearly 5.4 meters long and weighing 97 kilograms, 13.6 kg more than the next-largest python ever found in the state.

Most Burmese pythons that are found in Florida range between 1.8 and 3 m long, although in their native habitats in Southeast Asia, the snakes commonly reach 5.4 m. The largest can reach lengths of 6 m or more, according to the Florida Fish and Wildlife Conservation Commission.

Since being introduced in Florida in the 1970s, the invasive pythons have bred successfully in the southern regions of the state, where they prey on many native birds and mammals, as well as the occasional alligator or pet dog, Live Science reported.

A 3.7 m snake nicknamed Dion served as bait for the record-setting female that the team captured in December.

At that time, the team of researchers noticed Dion had stationed himself in one particular location near Naples, within the western Everglades’ ecosystem. When they went to check on him, they found him coiled near a monstrous female.

After an intense wrestling match, the researchers managed to wrangle the huge female into a bag, which they then secured and transported to their research facility.

Continue Reading

Science & Technology

Giant stingray caught in Cambodia is world’s largest freshwater fish

Published

on

(Last Updated On: June 22, 2022)

The largest freshwater fish ever recorded was captured in the Mekong River in Cambodia last week by a fisherman collaborating with researchers to document the river’s biodiversity.

The four-meter endangered giant freshwater stingray (Urogymnus polylepis) was hauled from the river on June 13 before being measured and released back into the wild, the non-profit conservation news service Mongabay reported.

Weighing in at nearly 300 kilograms, the stingray surpasses the previous record holder, a 293-kg Mekong giant catfish (Pangasianodon gigas) caught in Thailand in 2005.

Experts say the find emphasizes what’s at stake in the Mekong, a river that’s facing a slew of development threats, including major hydropower dams that have altered the river’s natural flow and exacerbated low river levels due to dry-season droughts in recent years, Mongabay reported.

“This is an absolutely astonishing discovery, and justifies efforts to better understand the mysteries surrounding this species and the incredible stretch of river where it lives,” Zeb Hogan, a fish biologist and leader of the USAID-funded Wonders of the Mekong project, said in a statement.

Continue Reading

Trending

Copyright © 2022 Ariana News. All rights reserved!