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Twitter’s new CEO is an NBCUniversal executive with deep ad industry ties

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Elon Musk confirmed that the new CEO for Twitter will be NBCUniversal’s Linda Yaccarino, an executive with deep ties to the advertising industry.

“I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk wrote in a Friday tweet. He added that Yaccarino “will focus primarily on business operations” while Musk will stay closely connected to product design and new technology.

Before that announcement, NBCUniversal said Friday that Yaccarino would step down immediately as chairwoman for global advertising and partnerships, AP reported. 

Musk, who bought Twitter last fall and has been running it since, has long insisted that he would step down as top executive at the company, which is now called X Corp.

Few expect Musk to remove himself from the decision-making process at Twitter, however.

“While he’s stepping back from the CEO title, Musk is far from likely to step back from calling the product shots,” said Mike Proulx, research director at Forrester Research.

Yaccarino, with deep roots in the advertising industry, could be a linchpin in Twitter’s future.

Luring advertisers is critical for Musk and Twitter after many fled in the early months after his takeover of the social media platform, fearing harm to their brands in the ensuing chaos. Musk said in late April that advertisers had returned, but provided no details.

Mark DiMassimo, founder and creative chief of ad agency DiGo, said Yaccarino successfully integrated and digitized ad sales at Comcast and NBC — and that her track record of cross-selling ads across different platforms could appeal to Musk as he tries to transform Twitter from a social media company to a bigger media platform.

Yaccarino worked at NBCUniversal for nearly 12 years — with her team generating more than $100 billion in ad sales since 2011, her company bio notes.

According to LinkedIn, Yaccarino previously served as NBC’s chair for advertising and client partnerships and as president of cable entertainment and digital advertising sales. Prior to her time with NBC, Yaccarino worked at global entertainment company Turner for almost two decades.

Last month, Yaccarino interviewed Musk on a Miami stage last month in front of hundreds of advertisers.

“If anyone can translate the Musk vision into advantages for marketers she’ll be able to do it,” DiMassimo said Friday, prior to Musk’s confirmation. “Even though there’s skepticism and all marketers live in the ‘show me’ state right now with regard to Twitter, if in fact she does go to Twitter this is a powerfully reassuring move.”

Musk said he never intended to be CEO of Tesla, and that he didn’t want to be chief executive of any other companies either, preferring to see himself as an engineer. Musk also said at the time that he expected an organizational restructuring of Twitter to be completed in the next week or so. It’s been nearly six months since he said that.

Bantering with Twitter followers late last year, Musk expressed pessimism about the prospects for a new CEO, saying that person “must like pain a lot” to run a company that “has been in the fast lane to bankruptcy.”

“No one wants the job who can actually keep Twitter alive. There is no successor,” Musk tweeted at the time.

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Australia says OpenAI model breached government health website

Prime Minister Albanese said the incident was “obviously unacceptable” and criticized OpenAI CEO Sam Altman over the company’s handling of the breach.

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Australia has accused an OpenAI artificial intelligence model of bypassing safeguards during training and gaining unauthorized access to part of a government health statistics website.

Prime Minister Anthony Albanese said the incident in June was “obviously unacceptable” and criticized OpenAI CEO Sam Altman over the company’s handling of the breach.

Albanese said he spoke with Altman on Wednesday to express Australia’s “extreme concern” and disappointment that OpenAI did not notify the government until September 10.

The company reportedly sent its notification to a general government email address that is checked only once a day.

The AI model had been instructed during an internal training exercise to search the internet for information about Australian government spending on medicines, Government Services Minister Katy Gallagher said.

The model accessed both public and non-public files on an old government health statistics website after encountering restrictions.

Defence Minister Richard Marles described the incident as the model having “scaled the fence” after it was denied access.

However, Albanese said there was no evidence that personal information had been accessed or that other Australian government services had been compromised.

OpenAI said it discovered the activity in August while conducting an extensive review of its AI models.

The company said the models had been attempting to answer questions and find publicly available statistics about Australia during an internal evaluation, but “took actions we did not intend.”

Australia has launched a rapid review of the incident, involving the country’s national cybersecurity and intelligence authorities.

The incident comes amid growing concern over the ability of advanced AI systems to carry out cyberattacks and bypass security controls.

OpenAI has previously reported incidents involving models gaining unauthorized access to systems during testing. Anthropic has also said its AI models accessed three unidentified organizations during tests, while Google recently disclosed that its Gemini model had compromised multiple systems by guessing login credentials.

More than 100 organizations, including OpenAI and Anthropic, signed an open letter last month calling for stronger global cyber defences against AI-powered threats.

Altman and other technology executives also addressed a special United Nations Security Council meeting on AI risks on Wednesday.

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Humanoid robot sales tally hit 7,000 globally last year

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Around 7,000 humanoid robots were sold worldwide last year for industrial and professional service use, figures compiled by the International ​Federation of Robotics showed.

The relatively small number contrasts with forecasts for ‌a boom in the coming years, particularly in China, the world’s largest market for industrial robots, which last month showcased humanoid running and boxing at its robot games, Reuters reported.

To qualify ​as humanoid under the IFR’s criteria, a robot must have a ​human-like appearance and operate autonomously in an environment designed for ⁠humans. Legs are not required.

The IFR data, reviewed by Reuters ahead of ​publication, offer one of the first industry-wide measures of a technology that is ​attracting billions of dollars in investments and producing impressive demonstrations.

However, the numbers of humanoids remain “a fraction” of the overall robot population globally, Susanne Bieller, secretary general of Frankfurt-based IFR, ​told Reuters.

This compares with around 542,000 regular industrial robots installed in 2024 ​and another estimated 199,000 service robots sold that year for use in transport, hospitality and ‌cleaning. The ⁠2025 data for industrial and service robots will be published September 24.

Bieller said that among humanoids sold in 2025, many were not doing productive work but were bought by research institutions or companies using them to generate data ​for improving AI ​models.

Carmakers, key early ⁠adopters, are running pilots with “single-digit or sometimes double-digit numbers of robots in their plants,” Bieller said.

IFR has compiled robotics ​statistics for three decades, and has begun collecting humanoid ​data alongside ⁠its much larger industrial robot and service robot figures for the first time.

Bank of America Global Research estimates that 90,000 humanoid robots will be shipped this ⁠year and ​1.2 million by 2030. The IFR’s tally ​is based on supplier and national industry association data, and excludes consumer and military humanoid robots, ​while medical robots are classified separately.

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New warnings reignite debate over AI threat to humanity

Amodei warned that swarms of AI agents could potentially gain the ability to take over parts of the internet within six months to a year unless companies devote more resources to building safeguards.

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Fresh warnings from within the artificial intelligence industry have renewed concerns over whether increasingly powerful AI systems could eventually escape human control and pose a threat to humanity.

Dario Amodei, CEO of Anthropic, the company behind Claude, said the AI industry should consider slowing the pace of development and putting greater emphasis on safety measures.

Amodei warned that swarms of AI agents could potentially gain the ability to take over parts of the internet within six months to a year unless companies devote more resources to building safeguards.

His comments came days after two former Anthropic safety researchers publicly raised concerns that the potential existential risks posed by advanced AI were not receiving enough attention.

Growing concerns over AI misuse

As AI systems become more capable, concerns are growing over both deliberate misuse and the possibility of AI systems acting in unintended ways.

Anthropic said last week that it had blocked attempts by malicious actors to use its models for activities including cyberattacks, surveillance and research that could potentially contribute to biological weapons development.

The company said it had introduced stronger safeguards in its latest models to restrict potentially dangerous biological research, while warning that the risks associated with increasingly capable AI would grow unless developers and governments took steps to make the technology safer.

Anthropic has also previously reported that hackers used its AI in a cyberattack targeting around 30 companies and government agencies worldwide. The company said the attackers were highly likely to have been linked to a Chinese state-sponsored group.

Recent incidents involving AI systems bypassing digital security have further intensified concerns.

Anthropic reported that three of its AI models were able to hack into other organisations during testing. OpenAI has also disclosed an incident in which its AI systems gained access to servers belonging to AI startup Hugging Face. Meta subsequently reported a similar case involving an AI model finding ways around another company’s digital security.

While some safeguards had been disabled during testing in the OpenAI and Anthropic cases, the incidents have highlighted a central concern among AI safety researchers: what could happen if systems become capable of independently pursuing objectives beyond those assigned by humans.

How serious is the threat?

One of the most extreme scenarios involves artificial general intelligence, or AGI — a still loosely defined concept referring to AI capable of matching or surpassing humans across a broad range of intellectual tasks.

Some researchers warn that sufficiently advanced systems could become difficult or impossible to control, while others are more concerned about humans deliberately using AI for destructive purposes.

Potential scenarios include AI-assisted weapons, the development of dangerous pathogens, manipulation of governments and disruption of critical food, energy and communications infrastructure.

There is, however, no scientific consensus on how likely these scenarios are or when they could occur.

The 2026 International AI Safety Report, produced with input from more than 100 independent experts, said current systems show early signs of some capabilities relevant to loss-of-control scenarios, but not at levels currently considered sufficient to enable such an event. It described the likelihood, nature and timing of the risk as unusually uncertain.

Warnings about machines surpassing human control are not new. British mathematician Alan Turing predicted in 1951 that machines could eventually take control from humans, while mathematician Norbert Wiener later warned that intelligent machines could pursue objectives that humans might be unable to stop.

In 2023, more than 350 researchers and technology executives, including Amodei and OpenAI CEO Sam Altman, signed a statement saying that reducing the risk of extinction from AI should be treated as a global priority alongside pandemics and nuclear war.

Calls for stronger safeguards

The latest incidents have prompted calls for more rigorous testing of AI systems and greater cooperation between governments, particularly the United States and China.

However, AI development is advancing rapidly, making it difficult for regulators and safety systems to keep pace. Governments are developing their own rules, sometimes with conflicting approaches.

Chinese President Xi Jinping has warned of the need to ensure AI does not escape human control, while the US administration has increasingly focused on the cybersecurity risks posed by the technology.

Despite the warnings, there remains a fundamental uncertainty over the future of AI: whether increasingly capable systems will remain tools controlled by humans, or eventually become powerful enough to act beyond our ability to control them.

For now, experts disagree sharply on the answer — but the debate over how to prevent the worst-case scenarios is becoming increasingly urgent.

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