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Meta inks partnership for 3D ads in step toward the metaverse

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Meta Platforms Inc (FB.O) will make it easier for brands to run three-dimensional ads on its Facebook and Instagram social media platforms through a new partnership with an ecommerce technology firm.

The integration with VNTANA will allow brands to upload the 3D models of their products to Facebook and Instagram and easily convert them into ads, VNTANA said on Thursday in a press release.

The move is a stepping stone into advertising in the metaverse, said VNTANA Chief Executive Ashley Crowder, referring to the futuristic idea of a collection of virtual worlds that can be accessed through devices such as headsets, Reuters reported.

Meta has staked its future on contributing to the building of the metaverse, which it has said could take up to a decade to be realized.

Meta previously partnered with augmented reality (AR) companies Modiface and PerfectCorp to help beauty and cosmetic brands more easily run 3D and AR advertising.

“The metaverse is basically the spatial internet,” Crowder said. “It is a whole world of possibility that starts with having the right 3D models of your products.”

Facebook and Instagram users who see a 3D ad while browsing on their desktop or phone can interact with an image of a handbag, for instance, and move it around to view the item from all angles.

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Ethiopian volcano erupts for first time in nearly 12,000 years

Ash from the eruption drifted across the region, spreading over Yemen, Oman, India, and parts of Pakistan.

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The Hayli Gubbi volcano in Ethiopia’s Afar region has erupted for the first time in almost 12,000 years, sending massive ash plumes soaring up to 14 kilometres into the atmosphere, according to the Toulouse Volcanic Ash Advisory Centre.

The eruption began on Sunday and lasted several hours. Hayli Gubbi, located around 800 kilometres northeast of Addis Ababa near the Eritrean border, sits within the geologically active Rift Valley, where two major tectonic plates meet. The volcano rises roughly 500 metres above the surrounding landscape.

Ash from the eruption drifted across the region, spreading over Yemen, Oman, India, and parts of Pakistan. Satellite imagery and social-media videos captured a towering column of white smoke billowing into the sky.

The Smithsonian Institution’s Global Volcanism Program notes that Hayli Gubbi has no recorded eruptions during the Holocene, the period dating back about 12,000 years to the end of the last Ice Age.

Volcanologist Simon Carn of Michigan Technological University also confirmed on Bluesky that the volcano had “no record of Holocene eruptions.”

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Cloudflare outage easing after millions of internet users affected

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A global outage at web-infrastructure firm Cloudflare began to ease on Tuesday afternoon after preventing people from accessing major internet platforms, including X and ChatGPT.

Cloudflare, whose network handles around a fifth of web traffic, said it started to investigate the internal service degradation around 6:40 a.m. ET. It has deployed a fix but some customers might still be impacted as it recovers service.

The incident marked the latest hit to major online services. An outage of Amazon’s cloud service last month caused global turmoil as thousands of popular websites and apps, including Snapchat, were inaccessible due to the disruption.

Cloudflare – whose shares were down about 5% in premarket trading – runs one of the world’s largest networks that helps websites and apps load faster and stay online by protecting them from traffic surges and cyberattacks.

The latest outage prevented users from accessing platforms such as Canva, X, and ChatGPT, prompting users to log outage reports with Downdetector.

Downdetector tracks outages by collating status reports from a number of sources. “We saw a spike in unusual traffic to one of Cloudflare’s services beginning at 11:20 UTC. That caused some traffic passing through Cloudflare’s network to experience errors,” the company said in an emailed statement.

“We are all hands on deck to make sure all traffic is served without errors.”

X and ChatGPT-creator OpenAI did not immediately respond to requests for comment. – REUTERS

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China sends its youngest astronaut to ‘Heavenly Palace’ space station

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China’s Shenzhou-21 space rocket and its crew including the youngest member of its astronaut corps blasted off on Friday atop a Long March-2F rocket from the Jiuquan Satellite Launch Centre in northwest China, Chinese state media reported.

It was the seventh mission to the permanently inhabited Chinese space station since it was completed in 2022, Reuters reported.

Missions on China’s Shenzhou-21 spacecraft involve trios of astronauts on six-month stays in space, with veteran astronauts increasingly replaced by younger faces. First-timers Zhang Hongzhang, 39, and Wu Fei, 32 – China’s youngest astronaut to be sent to space – were picked to participate in the programme in 2020.

Commander Zhang Lu, 48, flew on the 2022 Shenzhou-15 mission.

FIRST SMALL MAMMALS ON SPACE STATION

The Shenzhou-21 astronauts will take over from the Shenzhou-20 crew who had lived and worked on board Tiangong, or “Heavenly Palace”, for more than six months. The Shenzhou-20 astronauts will return to Earth in the coming days.

The Shenzhou-21 crew were also joined by four black mice, the first small mammals to be taken to the Chinese space station. The mice will be used in experiments on reproduction in low Earth orbit.

Biannual launches have become the norm for the Shenzhou programme, which has in the past year reached new milestones with the deployment of Chinese astronauts born in the 1990s, a world-record spacewalk, and plans to train and send the first foreign astronaut, from Pakistan, to Tiangong next year.

The rapid advances have raised alarm bells in Washington, which is now racing to put a U.S. astronaut on the moon again before China does.

Both countries are also competing in nascent institution-building efforts, with the U.S.-led Artemis Accords on lunar exploration matched up against the Chinese and Russian-led International Lunar Research Station.

 

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