Sport
FIFA unveils 2026 World Cup logo and branding in Los Angeles
FIFA officially unveiled its logo and branding for the 2026 World Cup on Wednesday, along with the slogan “WE ARE 26”, at a star-studded event in Los Angeles.
For the first time in history, an image of the actual trophy and the tournament hosting year is being depicted, forming an innovative design language that anchors the FIFA World Cup emblem for 2026 and beyond.
The image of the trophy and the year allow for customization to reflect the uniqueness of each host, while building an identifiable brand structure for years to come, FIFA said in a statement.
The launch event meanwhile brought together host countries Canada, Mexico, and the USA, as well as football legends and celebrities.
The emblem was presented by FIFA President Gianni Infantino and Ronaldo, two-time FIFA World Cup winner with Brazil.
The launch also introduced WE ARE 26, a campaign that empowers people, places and communities to play an integral role in launching the FIFA World Cup 26 Official Brand.
“WE ARE 26 is a rallying cry,” said FIFA President Gianni Infantino. “It’s a moment when three countries and an entire continent collectively say: ‘We are united as one to welcome the world and deliver the biggest, best and most inclusive FIFA World Cup ever’. The tournament will enable each host country and participating team to write their own page in the history books of FIFA World Cups, and this unique brand is a major step on that road to 2026,” he said.
The logo is simple in its design, with the World Cup trophy superimposed on a white number 26 with the “2” stacked on top of the “6”. Color will eventually be added by the individual brands of the 16 host cities, 11 in the United States, two in Canada and three in Mexico. The city versions of the logo will be revealed on Thursday.
Numerous soccer luminaries were in attendance, including World Cup winners Ronaldo, Carli Lloyd, Christen Press, Tobin Heath and Youri Djorkaeff.
Sport
Bamyan hosts ski competition sponsored by AWCC
A ski competition was held in Bamyan province with financial backing from Afghan Wireless Communication Company (AWCC), bringing together 230 athletes on the snowy slopes of Chapdara Shah Foladi.
The event was organized across three age groups and in three categories—amateur, professional, and local—featuring participants from Bamyan, Ghazni Province, and Maidan Wardak Province. Competitors welcomed the initiative and called for sustained support to further develop winter sports in Afghanistan.
Local officials said the competition aimed to nurture young talent and encourage greater engagement in sports.
Rajab Ali Fitrat, Deputy for Technical and Professional Affairs at Bamyan’s Department of Physical Education and Sports, expressed appreciation for AWCC and urged continued support for athletes across all disciplines, particularly skiing.
Organizers also underscored the importance of ongoing sponsorship, describing it as vital to the growth of sports in Bamyan. Shah Agha, one of the event organizers, called on AWCC to maintain its cooperation with local athletes, especially in skiing.
Athletes described the competition as a valuable opportunity to gain experience and showcase their skills.
Ali Askari, a participant, noted that he has been skiing for about eight years and highlighted the presence of competitors from multiple provinces.
In the results, Sayed Rohullah claimed first place in the professional category, followed by Ali Agha and Sayed Hadi. In the amateur division, Asif, Shir Hussain, and Noor Agha secured the top three spots. In the local (wooden ski) category, Hassan Ali took first place, while Shamsullah and Mohammad finished second and third.
With its snow-covered mountains, Bamyan is widely regarded as one of Afghanistan’s premier destinations for winter sports and has previously hosted both national and international ski competitions.
Sport
13 mountaineers in Balkh summit Alborz at 1,650 meters
The Balkh Mountaineering Federation announced that 13 members of the Alborz Central team, led by Reza Rezaei, the federation’s Technical and Professional Deputy, with coordination from the Olympic and Physical Education Directorate and the provincial Mountaineering Federation, successfully climbed Mount Alborz during their first training program.
The purpose of this spring training and ascent was to strengthen the mountaineers both physically and mentally, as well as to promote the culture of mountaineering in Balkh.
Sport
Myanmar trump Afghanistan 2-1 in Asian Cup Qualifier
The Afghanistan national football team lost 2–1 to Myanmar in the Asian Cup qualifiers in Yangon on Thursday afternoon.
Afghanistan’s national team is scheduled to play its final match of the competition on March 31 against Syria in Saudi Arabia.
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